Organizational and management problems of formation of commodity policy

Abstract

Commodity policy is the core of marketing issues around which decisions are made related to the condition of the acquisition of goods and the methods of its promotion from the producer to the end consumer. The article deals with the main problems of formation of commodity policy on the basis of improvement of innovation activity and general strategy of the enterprise. The necessity of perfection of the commodity policy of the enterprise, oriented on satisfaction of the request of consumers, is substantiated. It was established that the development of more effective management structures, including commodity policies, provides the company with a flexible response to changing market needs, which in turn increases its competitiveness and efficiency.